School Promotional DVDs
and Video Production

Why Use a DVD for School Promotion

School DVDs are often employed as an accompaniment to your school's prospectus rather than a stand-alone corporate style DVD. The DVD showcases the school through images, while the prospectus fills in the exact details.

If you are promoting your school through overseas agents, a free DVD is a valuable component in a complete promotional package.

At Trade Fairs, image focussed content is extremely eye catching. The marketing or development officer can play the DVD on a loop to catch the attention of potential parents before chatting to them and providing more information.
Parents who are very interested can be given a free DVD copy.

How to Get More Value From a Video Production Package

The production shoot or shoots should be planned around any existing events which can't be staged - ie a sports carnival or passing out parade etc. Most other school activities can be set up much more effectively without having to shoot live events. So, a four day shoot might involve 3 days shooting various activities and at least part of the 4th day capturing the event.

Plan any TVC re-edits before production begins.
We can't and don't intend to try and compete with the cheap production prices that regional TV networks can offer by subsidising production cost with advertising revenue. However, it is very cost effective to create a TVC from the footage we shoot for your DVD. (see right)

Again, it is cost effective to shoot any other website videos at the same time. For instance, you may wish to record a message from the principal or some generic educational tips videos.

We also usually run a school video production special at either the beginning or end of the school year.

How Much Does A School Promotional Video Production Cost?

It's tricky to answer definitively because there are so many variables.
However, please download this pdf document which outlines the things to consider before developing promotional video material.

Over the past 5 years, all budgets for school promotional DVD packages have fallen between $9 thousand and $55 thousand. The majority have fallen between $15 thousand and $30 thousand.
This includes all DVD duplications as well as the video production services.

Single website videos start at about $2750 for a simple 3 minute piece.

Heathfilm always prepares a fixed quote and contracts for delivery of the complete project with defined production milestones.
Please contact us or phone 07 3869 4660 to discuss the possibilities.