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| Goanna Adventures Web Promotion As part of a web-marketing update, Goanna Adventures is using a web streaming video to target the 18 to 25 year old demographic for their Moreton Island tour. It was important to 'show' their potential clients what they would experience as opposed to just 'telling' them. The use of exciting visual montages not only holds a potential client's attention but also connects with them on an emotional level. Our approach was to visually tell a story that reflected what a client could realistically expect from their travel adventure. We shot real people having an experience on an actual tour. By marrying this with spectacular location shots and great music, Heathfilm created a visual montage that has helped this travel company to excite people about their tour. Related
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